Online Web Site Marketing and Promotion using Search Engine Optimisation (SEO)
By dominating the Search Engines potential customers will be steered
to your Web Site instead of your competitor’s.
Search Engine Optimisation is very affordable compared to other marketing methods. When done well, the results can be
incredibly good.
What are Search Engines?
Search Engines assist businesses to find information on the internet. Potential customers will enter ’keywords’ in a Search Engine and perform a search. The Search
Engine generates a list with Web Sites related to the subject. The higher your Web Site is on this list, the more chance somebody will visit it.
Search Engines: the number 1 Internet Marketing Tool
Research has proven that many businesses find a Web Site via a search engine. Have a look at the statistics below:
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Search engines:
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81%
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Link from another site
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59%
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Viral marketing (word of mouth)
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56%
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TV
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48%
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Guessed URL
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41%
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Online advertising
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20%
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Radio
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19%
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Direct mail
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10%
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(* Source: Forrester Research Inc.)
Introduction to our Web Site Optimisaiton Services (SEO)
Successful search engine optimization and high rankings on the search engines is not a simple task, which is why so many businesses online today are finding it hard getting visitors to their web sites, resulting in very few customers, low sales, and therefore failing online businesses.
You can have the most amazing looking web site with flash, video and sound, but if it's not designed and optimised with search engines in mind, no one will find your web site on the Internet.
Choosing the right web promotion company to promote your business on the Internet can be a difficult and a dangerous task indeed. Choosing the wrong company without a proven track record of success can ruin your reputation and business.
Our SEO Services:
- Web Site Analysis;
- Product, Industry and Competitor Research;
- Keyword Research;
- Web Page Optimisation;
- Link Building Campaign;
- Creation of Meta Tags and Alt Tags;
- Search Engine Submission;
- Directory Submissions;
- Website Ranking Reports;
- Before and After Website Statistics;
Web Site Analysis
This is the first step where we look at your current website to determine how much work is required to achieve a good position on the Search Engines. We also like to view your past and current web site statistics if possible.
Product, Industry and Competitor Research
Once we have analysed your website and your requirements, we undertake research into your products, services, industry and competitors.
Keyword Research
The next step is to undertake keyword research to find out what search terms your potential clients will be using on the search engines. Then we determine how competitive these keywords are and start constructing the primary and secondary keywords and key phrases to target your customers.
Web Page Optimisation
To achieve a high ranking on Google and Yahoo and other major search engines your web site will need to be search engine friendly. Your web pages will need to be fully optimised to include strong keyword content, meta tags (for some search engines excluding Google), alt tags, etc. Some search engines cannot index web sites that contain frames and Flash so it's very important in these cases to take measures to ensure these sites can be indexed.
Link Building
Next we will start Link Building which is simply exchanging links with other companies in similar industries (not your direct competition). Link building is very important because each incoming link to your website acts like a referral and Search Engines love referrals! We have to ensure that we link with the right type of websites, ie. good quality with a good Google PR.
Meta & Alt Tag Creation
Some search engines require meta tags and alt tags. These are simply keywords embedded into your web page code and images on your web site.
Search Engine Submission
Once your web site has been fully optimised, we submit your site to the major search engines, including Australian search engines. Many search engines charge a fee to register in their database, but there are still some FREE search engines on the internet. We submit only to the free search engines, unless you specifically request to be included in a paid listing.
Google is one of the most popular search engines on the Internet today and has the option for both paid or a free listings. Many of the smaller search engines feed from Google, so it is very important to be listed on the Google search engine.
Directory Submissions
In addition to submitting your site to the search engines, we will also submit to business website directories. This will assist in getting more traffic to your website as well as act incoming referral links.
Website Ranking Report
Approx. 30-40 days after we have submitted your website to the search engines, we will send you a report with details of your website position on Google for the various keyphrases we use. This report will be sent to you monthly during the term of your Contract.
Website Statistics
We provide a report of your website statistics which includes traffic hits, ie. the number of unique visitors to your website before, during and after we perform our promotion work. This report will be sent to you during the term of your Contract.
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